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Shift ™ Public Relations Consulting
My Background
ABOUT SHIFT:
As Chief of Public Relations and Communications for Shift ™ Sasha works to build communication plans for entrepreneurs inclusive of media kits, press releases and advisories, website, portfolio, and business card design, along with workshop facilitation and resource planning tools for successful startups.
Coaching Approach:
My approach to guiding clients is to begin answering the questions of what their short and long-term goals are, and how much they are willing to work to make their goals a reality. Then the work begins: mind, body, soul and spirit. The shift I like to call it, a framework that allows aspiring writers, artists & professors, athletes, and entrepreneurs to build a strong(er) brand that tells their unique story, personally and professionally: The Persona.
Expect elite public relations representation from a passionate leader in the industry, one with decades of experience as a journalist, a beat reporter, communications specialist at intergovernmental agencies, and coordinator for public relations matters in international engagement, external and internal affairs at colleges and universities.
Consulting Component of SHIFT:
Expect a fierce advocate for you and your business, in boardrooms, behind the walls of legislative offices, one-on-one with media relations specialists, with one goal in mind: how to succeed in helping you advance your business. Together, we will build a strong brand that tells your individual story; the one that makes you unique. The one that will attract, serve, and succeed in building your clientele. I will guide you on best practices in media representation and overall business development with respect, professionalism, grace, and a plethora of resources. The secret to networking is to view it as an art form. We will paint on canvas all that you want to see come into fruition for yourself and for your business; I will give you the space to color, write, and build vision boards for your business with concepts, plans, media kits, resumes, and portfolios that conquer the world!